Madia elegans

Common Name: Showy Tarweed, Common Madia

Flowers are large and beautiful, fringed, bright yellow, and often with a magenta center. The foliage is aromatic (sweet), it flowers for an extended period (up to 2 mo.) but flowers close by mid-morning, 4-5 ft tall (in garden or without competition). The seed is a small sunflower seed that attracts many birds.